But in all seriousness, Apple continues to be what seems to be pure tone-deaf. They continue to manufacture the worst keyboard ever seen in an Apple product to date. Their new “butterfly switches” are one of the most awful feeling switches I’ve felt in a computer, if not the worst. And that’s saying something, especially since you can configure computer profiles that cost over $4,000, with which you could buy a Razer Blade, an MSI powerhouse, or a crazy expensive monitor.
Apple has apologized for the “small number” of customers who are experiencing issues with the keyboard… except it’s not a small number.
The fact is that many people simply do not contact Apple when their MacBook keyboards fail. They just live with an S key that stutters or a spacebar that intermittently gives double. Or they just start using an external keyboard. Apple never sees these cases, so it never counts in their statistics.
David Hansson sampled the people at Basecamp.
~30% of all users in the company are having issues with a Macbook keyboard. If you look at which computers are having problems, you might notice that there are ALL 2016 – 2018 Macbook Pros.
And this poll on Twitter confirms that data (and more) anecdotally:
And that’s the problem. Apple relies too much on company statistics and facts and figures instead of making the obvious decision right in front of their faces. I think everyone criticizes Apple because they realize how much better they could be, but hopefully it’ll turn out to be an elaborate April fools prank. I guess we’ll see tomorrow.
(Edit: April 2nd, 2019 – Nope.)
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